Free Playbook

How to accelerate your recovery

packed full of business growth tips for increasing profitability

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Includes supporting worksheets to apply this to your business

Commercial Acceleration Accelerate Your Recovery3d

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This playbook is packed full of practical tips about how to flourish in +TheNewNormal with more leads, sales and customers.

Keeping and acquiring new customers is the most important thing you can do right now to ensure your business recovers and thrives.

This will arm you with effective ways to increase revenues, bottom-line and have more loyal customers – starting immediately. All of the knowledge is backed by proven evidence and research.

The keys to business growth are being customer obsessed, focusing on the experience and commercial levers that matter, and evolving to changing times.

The playbook in 4 parts

Part 1 - Customer obsession is the root to growing big and strong

Talks about the heart of business growth is having a deep understanding of your customers. From this intimate knowledge of their needs and wants, your business can ensure it delivers value. This clarity will guide your direction of your value proposition, the reasons you are different from competitors, and how to craft your unique and compelling messaging.

Part 2 - Customer experience excellence

Examines the importance of having an excellent customer experience. Having a well- thought out and seamless customer journey that delights customers is the key to repeat business. Growth is achieved by turning acquisition into advocacy.

Part 3 - Optimising commercial levers

Covers a multitude of commercial levers that will make more money for your business. Optimising your retention strategy and follow-up system are two powerful ways to increase profitability.

Part 4 - Adapting to stay relevant

Adapting to business is an every-going business need, and Part 4 looks at the different ways that companies can re-invent themselves to a ‘new’ normal and thrive.


Ali Powell - Author

Has over 25 years’ experience working with world class brands – helping organisations through major transformations and turnarounds.

She has saved businesses thousands on costs and generated millions of revenue. She is a commercial expert who have basically, been there done it! That’s why she has received a number of awards including Businesswoman of the year and Turnaround of the decade.

Having worked at C-level in large corporations, supported start-ups and SMEs and running her own business, she has the know-how and passion about starting, building, growing and exiting businesses.

Who this playbook is for

Commercial Acceleration Accelerate Your Recovery3d

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