Free Playbook
How to accelerate your recovery
packed full of business growth tips for increasing profitability

Includes supporting worksheets to apply this to your business

- Do you need help re-building your profitability?
- Do you need help to identify new opportunities to grow your business?
Get Your playbook Now
Yes - it really is free
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This playbook is packed full of practical tips about how to flourish in +TheNewNormal with more leads, sales and customers.
Keeping and acquiring new customers is the most important thing you can do right now to ensure your business recovers and thrives.
This will arm you with effective ways to increase revenues, bottom-line and have more loyal customers – starting immediately. All of the knowledge is backed by proven evidence and research.
The keys to business growth are being customer obsessed, focusing on the experience and commercial levers that matter, and evolving to changing times.
The playbook in 4 parts
Part 1 - Customer obsession is the root to growing big and strong
Talks about the heart of business growth is having a deep understanding of your customers. From this intimate knowledge of their needs and wants, your business can ensure it delivers value. This clarity will guide your direction of your value proposition, the reasons you are different from competitors, and how to craft your unique and compelling messaging.
Part 2 - Customer experience excellence
Examines the importance of having an excellent customer experience. Having a well- thought out and seamless customer journey that delights customers is the key to repeat business. Growth is achieved by turning acquisition into advocacy.
Part 3 - Optimising commercial levers
Covers a multitude of commercial levers that will make more money for your business. Optimising your retention strategy and follow-up system are two powerful ways to increase profitability.
Part 4 - Adapting to stay relevant
Adapting to business is an every-going business need, and Part 4 looks at the different ways that companies can re-invent themselves to a ‘new’ normal and thrive.
Benefits
- Your business will be poised for sustainable profitable growth
- Increase business value through Identify and fixing profit gaps
- Create greater value for your customers through understanding the importance of customer-centricity in unlocking business growth
- Tactics, practical tips and techniques that you can put to work immediately
- Learn how to adapt your business to reinvent and find new revenue in these changing times
- Significantly improve your commercial capability
- Identify simple and effective strategies to grow your business using sales and marketing tactics and gain advantage over your competitors, to win more business
Ali Powell - Author
Has over 25 years’ experience working with world class brands – helping organisations through major transformations and turnarounds.
She has saved businesses thousands on costs and generated millions of revenue. She is a commercial expert who have basically, been there done it! That’s why she has received a number of awards including Businesswoman of the year and Turnaround of the decade.
Having worked at C-level in large corporations, supported start-ups and SMEs and running her own business, she has the know-how and passion about starting, building, growing and exiting businesses.
Who this playbook is for
- You want to have a more successful and profitable business
- Any business owner or entrepreneur who wants to improve conversions and profits
- Employees who are looking to up-skill and fast-track their career with first-class commercial acumen
- Anybody looking for a cost-effective way to elevate their skills
- Businesses and leaders that want to survive, revive and thrive
- You would like the confidence in knowing that you are leveraging the right tools to accelerate recovery

Get Your Copy of My playbook Now
Do you need to Increase Profitability and Unlock Value?
Let us help your businesses flourish through optimising sales, marketing and revenue opportunities
