Ali Powell

If you target everyone, you’ll hit no one says marketing expert Ali Powell, CEO of Commercial Acceleration. How well do you really know your customer? Do

The latest trading performance reveal significant untapped potential in how later living and care homes attract and convert prospective residents. Presenting later living and care

When families or older adults start searching for care, they don’t begin with SEO or keywords – they begin with questions, concerns, and a need

In this insightful webinar, our expert panel delve deep into the business of later life homes and how to market them. How can people be

A step-by-step guide to help you welcome more residents, connect with families, and showcase the best of your community. Choosing a later-living community or care

For later-living and care home communities, having a well-maintained Google Business Profile (GBP) (previously known as Google My Business) profile and a visible presence on

Customer behaviour in the later living sector has shifted dramatically over the past decade, driven by changing demographics, advancements in technology, and evolving expectations around

The later-living sector plays an essential role in supporting older adults, offering companionship, peace of mind, and quality care to both residents and their families.

Choosing a retirement community is a big decision. Imagine you are trying find a new home where you can feel comfortable, safe, and happy. It’s