Podcasts
Boost Your Occupancy Podcast
Episode 1 - Fill up faster
In this podcast we cover:
- Angela’s career with LifeCare Residences
- The huge opportunity for retirement living
- Insights about the campaign that won the Retirement Living Best Marketing Award
- The two target audiences for LifeCare Residences
- The importance of a customer centricity and how this is brought to life
- The main marketing priorities for 2024
- Recommendations for shifting the negative customer perceptions of the retirement living sector
- 3 Tips for boosting occupancy
- Why Marketing in the retirement living sector is a great career choice
- Successful ROI metrics on marketing
Quote of the podcast: “I think this is joyful, I don’t think there is anything better than living here”
Episode 2 - Optimising Conversions
In this session with Margot we cover:
- The current occupancy situation
- Importance of sales velocity on driving revenue and profitability
- The stigma in the UK
- The complexities of selling in the retirement living and care sector
- Re-thinking
- Average sales lifecycle durations
- Managing the leads efficiently to convert
- The key conversion metrics to focus on
- Assessing the customer journey to optimise it
- Aligning sales and marketing
Episode - With Honor Barratt, Birchgrove's Chief Executive
In this podcast we are delighted to be joined by Honor Barratt, Birchgrove’s Chief Executive. We cover:
- Birchgrove
- Reasons why Honor and Ali are so passionate about the sector
- Impacting loneliness and bioge vs chronological age
- Achieving 100% occupancy and a waiting list
- The importance of off-plan sales on sales velocity
- The lifecycle of fill-up and the different sales skills required
- Recommendations for improving sales rates – including follow-up, home visits, try before you buy, call handling
- Customer perception and awareness and the time for the UK to reach a tipping point
- Importance of data and insights
- Key metrics and need for a common language and more benchmark data
- Rental growth
- Shortage of affordable retirement living
- Inspiration from hospitality and intergenerational
