Has your brand got stale?
To keep up with changing times, brands need to refresh themselves. Brand evolutions improve performance and inject energy. Companies reposition and revitalise themselves to keep up with evolving customer needs and create value.
Why should you consider a brand evolution?
There are several reasons for this which can be a combination of the following:
- Reposition your business to attract higher rated business
- Appeal to new types of travellers
- Create standout and gain market share
- Modernise your brand with a fresh look & feel
- Turnaround a downward trend in sales
- Stay relevant to your customers
- Industry shakeups
With over 25 years’ experience in rebranding and repositioning hospitality and leisure FTSE 100 brands, we are able to simplify the process. That’s one of the reasons that we recently won the Rebranding Hospitality Business Partner 2022 award.
We ask, and answer, some of the big questions based on a lot of research and competitor analysis:
- Who are your guests and what is their mindset?
- What is unique and better about you?
- What is your market position?
- What is your brand story?
- Where are you now and where could you be?
Our unique product, Evolve, involves 5 steps tailored specifically to the needs of your business:
- Clarify your Winning Brand Strategy: Re-establish your target audience, positioning and story
- Refresh the Look & Feel: Elevate the visual elements you use to communicate your brand
- Realign the Messaging: Tell your brand story through the right tone of voice and personality
- Amplify the Experience: Re-energise your unique customer experience to firmly make your brand stand out on online and offline.
- Launch: The big reveal via Marketing, Web, PR& Comms and Social
