How To Stay Relevant Guide
packed full of tips for increasing profitability
Includes 8 best practice worksheets
To apply to your business straight away
Get Your Copy of How To Stay Relevant Guide Now
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This How To Stay Relevant Guide is packed full of practical tips on how to adapt and grow your business.
Keeping and acquiring new customers is the most important thing you can do right now to ensure your business thrives.
This will arm you with effective ways to increase revenues, bottom-line and have more loyal customers. All of the knowledge is backed by proven evidence and research.
The key to business growth is being customer obsessed, focusing on the experience that matter, and evolving to changing times.
The How To Stay Relevant Guide in 4 parts
Part 1 - Re-evaluate your target customer
Talks about the heart of business growth is having a deep understanding of your customers. From this intimate knowledge of their needs and wants, your business can ensure it delivers value. This clarity will guide your direction of your value proposition, the reasons you are different from competitors, and how to craft your unique and compelling messaging.
Part 2 - Customer experienceoptimization
Examines the importance of having an excellent customer experience. Having a well- thought out and seamless customer journey that delights customers is the key to repeat business. Growth is achieved by turning acquisition into advocacy.
Part 3 - Focus on retention
The longer you can keep a customer the greater the profit. Businesses should focus on customer life-time value.
Part 4 - Adapt to stay relevant
The world is constantly changing which is influencing customer needs. We need to be agile, creative and innovative. We need to review and evolve how to do things differently and better in order to meet the needs of new market shifts.
Ali Powell - Author
Has over 25 years’ experience working with world class brands – helping organisations through major transformations and turnarounds.
She has saved businesses thousands on costs and generated millions of revenue. She is a commercial expert who have basically, been there done it! That’s why she has received a number of awards including Best Rebranding Hospitality Business Partner 2022, Businesswoman of the year and Turnaround of the decade.
Having worked at C-level in large corporations, supported start-ups and SMEs and running her own business, she has the know-how and passion about starting, building, growing and exiting businesses.