Blog
Helping you drive up occupancy
Customer-Centric Selling vs. Product Selling
Choosing a retirement community is a big decision. Imagine you are trying find a new home where you can feel comfortable, safe, and happy. It’s
The Importance of Exceptional Customer Service in Later Living Communities
Creating a later-living community where residents feel genuinely at home, and where families feel reassured that they’ve made the right choice, hinges on exceptional customer
Make every square foot count
Why it’s time to breathe new life into hotel spaces When analysing performance, is your focus still on optimising RevPAR? Or are you looking beyond
Optimising Your Later Living Website for Success
Having a well-optimised website is crucial for Later Living Communities. Families and prospective residents rely heavily on online information to make important decisions about later
Lead Generation Strategies for Later Living Communities
Effective lead generation is crucial as we connect with potential residents and their families, ensuring we meet their unique needs and preferences. Understanding these needs helps us form genuine connections with the later living community.
Proven Strategies Boosting Sales Velocity in Later Living Communities
Imagine a world where every potential resident finds the perfect home swiftly and seamlessly – sounds ideal, doesn’t it? In the later-living sector, speeding up
Marketing Strategy vs Marketing Plan: Why Later Living Communities Need Both
Understanding the difference between a marketing strategy and a marketing plan can be tricky. While these terms might sound similar, they serve distinct purposes and
The Role of Follow-Up in Driving Later Living Occupancy
Good customer service isn’t just important; it’s essential, yet a startling statistic from Later Living directory Lottie shows that an eye-opening 92% of initial enquiries
Urban Living Webinar – how to optimise the later living sales rates
Picking up the pace – how to optimise the later living sales rates Our CEO and founder, Ali Powell recently participated in an Urban Living
Driving Occupancy in Later Living Through the Power of Mystery Shopping
Discover how mystery shopping can transform first impressions into lasting occupancy in later living communities. Learn how our meticulous approach to pre-visit evaluations, immersive on-site experiences, and detailed post-visit follow-ups can enhance your customer service and boost occupancy rates. Explore the impact of our Occupancy Optimiser programme and join us in refining sales and marketing strategies to ensure every interaction counts towards creating a home for potential residents.
Marketing to seniors: Building trust, credibility and connection
How building trust and credibility is vital in an often overwhelming digital landscape. What are the strategies to pay attention to?
Call Handling Excellence – Boosting Sales In Later Living
Learn how effective call handling can significantly increase sales and improve customer relationships in the later living sector. This piece explores the impact of responsive, empathetic communication on boosting occupancy rates, and how employing technology like CRM and online chat can refine your approach. Understand the crucial role of timely follow-ups and how mystery shopping can provide valuable insights into optimising call handling practices to enhance overall service quality and customer satisfaction in later living communities.
Explore the Future of Retirement Living! Discover the top 10 trends shaping UK retirement living in 2024.
Our exclusive insights spotlight key industry shifts, from customer centric strategies to evolving preferences. Get a glimpse into wellness initiatives, extended working lives, evolving and tech integrations defining tomorrow’s vibrant retirement communities
Retirement Living: from Vacant to Vibrant
From Vacant to Vibrant: Strategies for Boosting Retirement Home Occupancy The face of retirement living has transformed over the last decade with changes influenced by
Redefining Marketing To The Over 65s
Why it’s time to say goodbye to hearing aids and mobility scooters. A quick channel hop through afternoon TV would suggest that marketing to the