Blog
Helping you drive up occupancy
From Mystery to Mastery: Turning Mystery Shops into Confidence Across Care and Later Living
Ask most care home or later living managers how they feel about mystery shops and you’ll likely see a grimace before you hear a word.They’re
Rethinking Sales & Marketing in Care: Busting the Top 5 Myths Holding Us Back
When I speak with operators and managers, I often hear the same hesitations: “We’re not salespeople.” “We don’t need marketing right now, we’re full.” “Facebook
Why Customer Experience (Not Just Service) Is the Real Game-Changer in Care and Later Living
Choosing a care home or later living community isn’t just a financial decision – it’s emotional, and always deeply personal. Whether it’s a family seeking
Is Live Chat Right for Your Care Home or Later Living Community Website?
In this article we explore the pros, the pitfalls – and how to get it right. For families and potential residents navigating care decisions, time
How to turn more care home enquiries into move-ins – without the pressure
Transform enquiries into trust-driven move-ins with our proven strategies. Download your free guide to maximise occupancy in care homes today!
Optimising revenue: How effective segmentation and targeting strategies can transform your marketing
If you target everyone, you’ll hit no one says marketing expert Ali Powell, CEO of Commercial Acceleration. How well do you really know your customer? Do
Unlocking Occupancy Growth – Prioritising the Customer Experience for Boosting Occupancy
The latest trading performance reveal significant untapped potential in how later living and care homes attract and convert prospective residents. Presenting later living and care
Where Do You Start with Care Home & Later Living SEO Strategies?
When families or older adults start searching for care, they don’t begin with SEO or keywords – they begin with questions, concerns, and a need
Webinar: Pragmatic strategies & communications tools for marketers
In this insightful webinar, our expert panel delve deep into the business of later life homes and how to market them. How can people be
How to Create a Marketing Plan for Your Later-Living or Care Home Community
A step-by-step guide to help you welcome more residents, connect with families, and showcase the best of your community. Choosing a later-living community or care
Optimising Google Business Profile and Maps for Later-Living and Care Home Communities
For later-living and care home communities, having a well-maintained Google Business Profile (GBP) (previously known as Google My Business) profile and a visible presence on
Understanding Customer Behaviour in the Later Living Sector
Customer behaviour in the later living sector has shifted dramatically over the past decade, driven by changing demographics, advancements in technology, and evolving expectations around
Getting a More Positive Image in the Later Living Sector
The later-living sector plays an essential role in supporting older adults, offering companionship, peace of mind, and quality care to both residents and their families.
Customer-Centric Selling vs. Product Selling
Choosing a retirement community is a big decision. Imagine you are trying find a new home where you can feel comfortable, safe, and happy. It’s
The Importance of Exceptional Customer Service in Later Living Communities
Creating a later-living community where residents feel genuinely at home, and where families feel reassured that they’ve made the right choice, hinges on exceptional customer