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Customer behaviour in the later living sector has shifted dramatically over the past decade, driven by changing demographics, advancements in technology, and evolving expectations around

The later-living sector plays an essential role in supporting older adults, offering companionship, peace of mind, and quality care to both residents and their families.

Choosing a retirement community is a big decision. Imagine you are trying find a new home where you can feel comfortable, safe, and happy. It’s

Creating a later-living community where residents feel genuinely at home, and where families feel reassured that they’ve made the right choice, hinges on exceptional customer

Having a well-optimised website is crucial for Later Living Communities. Families and prospective residents rely heavily on online information to make important decisions about later

Effective lead generation is crucial as we connect with potential residents and their families, ensuring we meet their unique needs and preferences. Understanding these needs helps us form genuine connections with the later living community.

Imagine a world where every potential resident finds the perfect home swiftly and seamlessly – sounds ideal, doesn’t it? In the later-living sector, speeding up

Understanding the difference between a marketing strategy and a marketing plan can be tricky. While these terms might sound similar, they serve distinct purposes and

Good customer service isn’t just important; it’s essential, yet a startling statistic from Later Living directory Lottie shows that an eye-opening 92% of initial enquiries

Picking up the pace – how to optimise the later living sales rates Our CEO and founder, Ali Powell recently participated in an Urban Living

Discover how mystery shopping can transform first impressions into lasting occupancy in later living communities. Learn how our meticulous approach to pre-visit evaluations, immersive on-site experiences, and detailed post-visit follow-ups can enhance your customer service and boost occupancy rates. Explore the impact of our Occupancy Optimiser programme and join us in refining sales and marketing strategies to ensure every interaction counts towards creating a home for potential residents.

How building trust and credibility is vital in an often overwhelming digital landscape. What are the strategies to pay attention to?

Learn how effective call handling can significantly increase sales and improve customer relationships in the later living sector. This piece explores the impact of responsive, empathetic communication on boosting occupancy rates, and how employing technology like CRM and online chat can refine your approach. Understand the crucial role of timely follow-ups and how mystery shopping can provide valuable insights into optimising call handling practices to enhance overall service quality and customer satisfaction in later living communities.

Our exclusive insights spotlight key industry shifts, from customer centric strategies to evolving preferences. Get a glimpse into wellness initiatives, extended working lives, evolving and tech integrations defining tomorrow’s vibrant retirement communities