Blog
Helping you drive up occupancy
Optimising revenue: How effective segmentation and targeting strategies can transform your marketing
If you target everyone, you’ll hit no one says marketing expert Ali Powell, CEO of Commercial Acceleration. How well do you really know your customer? Do
Unlocking Occupancy Growth – Prioritising the Customer Experience for Boosting Occupancy
The latest trading performance reveal significant untapped potential in how later living and care homes attract and convert prospective residents. Presenting later living and care
Where Do You Start with Care Home & Later Living SEO Strategies?
When families or older adults start searching for care, they don’t begin with SEO or keywords – they begin with questions, concerns, and a need
Webinar: Pragmatic strategies & communications tools for marketers
In this insightful webinar, our expert panel delve deep into the business of later life homes and how to market them. How can people be
How to Create a Marketing Plan for Your Later-Living or Care Home Community
A step-by-step guide to help you welcome more residents, connect with families, and showcase the best of your community. Choosing a later-living community or care
Optimising Google Business Profile and Maps for Later-Living and Care Home Communities
For later-living and care home communities, having a well-maintained Google Business Profile (GBP) (previously known as Google My Business) profile and a visible presence on
Understanding Customer Behaviour in the Later Living Sector
Customer behaviour in the later living sector has shifted dramatically over the past decade, driven by changing demographics, advancements in technology, and evolving expectations around
Getting a More Positive Image in the Later Living Sector
The later-living sector plays an essential role in supporting older adults, offering companionship, peace of mind, and quality care to both residents and their families.
Customer-Centric Selling vs. Product Selling
Choosing a retirement community is a big decision. Imagine you are trying find a new home where you can feel comfortable, safe, and happy. It’s
The Importance of Exceptional Customer Service in Later Living Communities
Creating a later-living community where residents feel genuinely at home, and where families feel reassured that they’ve made the right choice, hinges on exceptional customer
Make every square foot count
Why it’s time to breathe new life into hotel spaces When analysing performance, is your focus still on optimising RevPAR? Or are you looking beyond
Optimising Your Later Living Website for Success
Having a well-optimised website is crucial for Later Living Communities. Families and prospective residents rely heavily on online information to make important decisions about later
Lead Generation Strategies for Later Living Communities
Effective lead generation is crucial as we connect with potential residents and their families, ensuring we meet their unique needs and preferences. Understanding these needs helps us form genuine connections with the later living community.
Proven Strategies Boosting Sales Velocity in Later Living Communities
Imagine a world where every potential resident finds the perfect home swiftly and seamlessly – sounds ideal, doesn’t it? In the later-living sector, speeding up
Marketing Strategy vs Marketing Plan: Why Later Living Communities Need Both
Understanding the difference between a marketing strategy and a marketing plan can be tricky. While these terms might sound similar, they serve distinct purposes and
