Care Homes

Helping Care Homes Thrive

Customer-focused sales and marketing strategies that drive Care Home occupancy and grow revenue.

Is Your Care Home Missing Opportunities to Grow?

Do any of these sound familiar?

nurses assisting elderly people at retirement home

Every empty bed is a missed opportunity- not just for revenue, but to make a difference in someone’s life. 

To grow occupancy and optimise revenue, your care home needs more than just offering great care- it needs clear, confident messaging that builds connection, and a sales process that demonstrates empathy, offers reassurance and builds trust from the first interaction.

How we can help

At Commercial Acceleration, we bring 10 years of care sector experience to help you build and deliver tailored, customer-focused strategies that drive sustainable occupancy and revenue growth.

Our services include:

Occupancy Optimisation

Through a full 360° audit of the entire customer journey, we help you improve every touchpoint, from first impression to move-in.

Whether you're troubleshooting an existing home or launching a new one, we’ll help you create a seamless, reassuring experience that converts.

Tailored Marketing & Sales Strategies

We dig deep into your business, challenges and ambitions identifying what drives enquiries and what’s holding conversions back.

Then we develop tailored, targeted marketing and sales strategies that generate qualified leads, drive conversion and increase occupancy and revenue.

Empathy-Led Sales and Customer Training

Care home enquiries require a highly empathetic and sensitive approach.

We train your team to respond with clarity, confidence, and compassion, ensuring families feel supported and reassured from the very first interaction.

The Customer Experience Standards Manual

Deliver consistent best-in-class service at every stage of the customer journey with our Customer Experience Standards Manual, tailored to the needs and operational realities of your own care home environment.

Mystery Shopping & Customer Journey Audits

Don’t let prospects slip through the cracks with our mystery shopping and customer journey audits that identify hidden gaps and provide clear actions to improve your enquiry-to-move-in experience

Interim Sales and Marketing

Interim strategic sales and marketing support to sustain and strengthen lead flow and conversion during transitions or staff shortages.

Embedding a Culture of Excellence and Empowerment

Beyond systems and scripts, we work with you to create a culture where customer experience is prioritised , your teams feel empowered, and occupancy is optimised.