Care Homes
Helping Care Homes Thrive
Customer-focused sales and marketing strategies that drive Care Home occupancy and grow revenue.
Is Your Care Home Missing Opportunities to Grow?
Do any of these sound familiar?
- Low or inconsistent occupancy, with no clear strategy to generate high-quality leads or improve conversion rates
- Marketing activity that’s not delivering, leaving you with too few qualified enquiries
- Inconsistent enquiry handling and poor conversion from show rounds, despite high care standards, resulting in missed opportunities and lost move-ins.
- A team lacking confidence in handling sensitive conversations and guiding families through decision-making
- Occupancy that looks good on paper, but profitability suffers due to a shortfall in self-funded, long-term residents
Every empty bed is a missed opportunity- not just for revenue, but to make a difference in someone’s life.
To grow occupancy and optimise revenue, your care home needs more than just offering great care- it needs clear, confident messaging that builds connection, and a sales process that demonstrates empathy, offers reassurance and builds trust from the first interaction.
How we can help
At Commercial Acceleration, we bring 10 years of care sector experience to help you build and deliver tailored, customer-focused strategies that drive sustainable occupancy and revenue growth.
Our services include:
Occupancy Optimisation
Through a full 360° audit of the entire customer journey, we help you improve every touchpoint, from first impression to move-in.
Whether you're troubleshooting an existing home or launching a new one, we’ll help you create a seamless, reassuring experience that converts.
Tailored Marketing & Sales Strategies
We dig deep into your business, challenges and ambitions identifying what drives enquiries and what’s holding conversions back.
Then we develop tailored, targeted marketing and sales strategies that generate qualified leads, drive conversion and increase occupancy and revenue.
Empathy-Led Sales and Customer Training
Care home enquiries require a highly empathetic and sensitive approach.
We train your team to respond with clarity, confidence, and compassion, ensuring families feel supported and reassured from the very first interaction.
The Customer Experience Standards Manual
Deliver consistent best-in-class service at every stage of the customer journey with our Customer Experience Standards Manual, tailored to the needs and operational realities of your own care home environment.
Mystery Shopping & Customer Journey Audits
Don’t let prospects slip through the cracks with our mystery shopping and customer journey audits that identify hidden gaps and provide clear actions to improve your enquiry-to-move-in experience
Interim Sales and Marketing
Interim strategic sales and marketing support to sustain and strengthen lead flow and conversion during transitions or staff shortages.
Embedding a Culture of Excellence and Empowerment
Beyond systems and scripts, we work with you to create a culture where customer experience is prioritised , your teams feel empowered, and occupancy is optimised.
