Helping Care Homes Thrive

Customer-focused sales and marketing strategies that drive occupancy and grow revenue.

Is Your Care Home Missing Opportunities to Grow?

Do any of these sound familiar?

Low or inconsistent occupancy, with no clear strategy to generate high-quality leads or improve conversion rates
Marketing activity that’s not delivering, leaving you with too few qualified enquiries
Inconsistent enquiry handling and poor conversion from show rounds, despite high care standards, resulting in missed opportunities and lost move-ins.
A team lacking confidence in handling sensitive conversations and guiding families through decision-making
Occupancy that looks good on paper, but profitability suffers due to a shortfall in self-funded, long-term residents

Want to find out more? Then please get in contact with us.

Every empty bed is a missed opportunity- not just for revenue, but to make a difference in someone’s life.

To grow occupancy and optimise revenue, your care home needs more than just offering great care- it needs clear, confident messaging that builds connection, and a sales process that demonstrates empathy, offers reassurance and builds trust from the first interaction.

How we can help

At Commercial Acceleration, we bring 10 years of care sector experience to help you build and deliver tailored, customer-focused strategies that drive sustainable occupancy and revenue growth.

Our services include:

Occupancy Optimisation

Through a full 360° audit of the entire customer journey, we help you improve every touchpoint, from first impression to move-in.

Whether you're troubleshooting an existing home or launching a new one, we’ll help you create a seamless, reassuring experience that converts.

Tailored Marketing & Sales Strategies

We dig deep into your business, challenges and ambitions identifying what drives enquiries and what’s holding conversions back.

Then we develop tailored, targeted marketing and sales strategies that generate qualified leads, drive conversion and increase occupancy and revenue.

Sales and Customer Service Training

Care home enquiries require a highly empathetic and sensitive approach.

We train your team to respond with clarity, confidence, and compassion, ensuring families feel supported and reassured from the very first interaction.

The Customer Experience Standards Manual

Deliver consistent best-in-class service at every stage of the customer journey with our Customer Experience Standards Manual, tailored to the needs and operational realities of your own care home environment.

Mystery Shopping & Customer Journey Audits

Don’t let prospects slip through the cracks with our mystery shopping and customer journey audits that identify hidden gaps and provide clear actions to improve your enquiry-to-move-in experience

Interim or Fractional Sales and Marketing Leadership

Providing high-impact strategic direction and execution to accelerate lead generation and conversion, ensuring commercial performance during periods of transition or growth.

What our clients say

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“We needed support to boost our occupancy, which had plateaued at around 84%. Ali carried out a comprehensive marketing and sales audit to identify gaps and opportunities across our entire commercial approach. She reviewed all marketing channels – both online and offline – from lead generation through to messaging, positioning, and conversion effectiveness.

Ali brought both strategic clarity and practical solutions. She not only showed us what to do but worked with us to make it happen. Highly recommend her to any operator serious about improving occupancy and commercial performance”

Howard Segal

Owner, Wray Common Nursing & Residential Home

“Ali’s expertise has been invaluable during the critical pre-launch phase of our new care home.

Her deep understanding of what needs to happen in the run-up to opening, combined with her ability to set out a clear timeline to optimise the required activities, has positioned us to achieve strong occupancy quickly while minimising costs.

It’s very rare to find someone so skilled in both marketing and sales within the care home sector, and her guidance has been instrumental in preparing us for a successful launch.“

Mark Wilson

Mark Wilson
Co-CEO, Friends of the Elderly

Embedding a Culture of Excellence and Empowerment

Beyond systems and scripts, we work with you to create a culture where customer experience is prioritised , your teams feel empowered, and occupancy is optimised.