If you want to:
- Turn more enquiries into happy move-ins
- Build trust without the ‘hard sell’
- Create tours families can’t stop talking about
- Attract private paying clients
You’re in the right place.
Why this matters to me
A long while ago, I called a care home for someone I love. The phone rang out — no answer. I tried again. Still nothing. When someone eventually picked up, it felt like I was an inconvenience.
We still arranged a visit, hoping for more warmth in person. But the tour was rushed, impersonal, and left us with more questions than answers. There was no follow-up. No check-in. Just silence.
And I remember thinking: This can’t be it. This isn’t care.
That experience has never left me. It’s one of the reasons I do this work — to help care home teams build a better, more human journey for families making one of the hardest decisions of their lives. Because care doesn’t begin at move-in. It begins with trust. And trust starts at hello.
If you are in a senior role in care – you’ll know this scenario all too well. An enquiry comes in. There’s interest, a visit is booked, information sent… and then? Nothing. No decision. No move-in. Sometimes not even a reply.
It’s disheartening. But it’s not you – and it’s not them, either. And it’s a chance to dig deeper and ask: where are we losing them, and why?
Families aren’t just choosing a care home. They’re making one of the biggest emotional decisions of their lives. They’re looking for a feeling – not just facts.
And the way we show up for them, right from the first enquiry, can be the difference between hesitation and “this feels like home.”
Introducing the care home conversion maximiser
A proven method by Ali, Commercial Acceleration
If you’re an owner, manager, or senior leader who wants to increase move-ins, build deeper trust with families, and create a more natural, seamless enquiry process – this free resource is for you.
Inside, you’ll find simple, proven strategies to help you:
- Turn calls and emails into meaningful visits
- Follow up with warmth and purpose, without feeling ‘salesy’
- Create tours that families remember for all the right reasons
- Become the name families trust long before they pick up the phone
- Build stronger community ties and real-world advocacy through genuine outreach, local networking, and relationship-building – key drivers of trust, referrals, and long-term brand loyalty.
- Follow up in a way that’s professional, timely and relevant — so families feel supported, not sold to
Download your free guide: Optimising occupancy in care homes
When you download the care home conversion maximiser, you’ll also receive a copy of the practical guide, Optimising occupancy in care homes.
What’s inside:
- Step-by-step strategies to improve enquiries, follow-ups, and tours
- Practical templates and scripts you can use straight away
- Real-world examples of what works (and what doesn’t)
- Proven methods to build connection and trust with families
It’s completely free. No catch. Just practical, usable support to help your care home grow with confidence.
“Ali’s approach changed the way we think about every enquiry – it feels more personal, and our move-ins have gone up.”
– CEO, Care Home Group
Why now
Families are choosing care homes differently today – they’re seeking connection, reassurance, and belonging. Homes that build trust at every step of the journey will be the ones families remember when the time comes to decide.
Don’t wait until enquiries start slipping through your fingers. A few small changes can make a world of difference.
Ready to turn more “we’re just looking…” into “this feels like home”
Fill in this form and get your free care home conversion maximiser today
“I know how overwhelming it can feel when you’re working so hard, giving families everything you can – and yet they still hesitate.
You’re not alone.
I’ve helped care providers across the country create warmer, more confident customer journeys and I’d love you to have these strategies too.If you ever want to talk about what’s happening in your community specifically, just reach out”.
Ali
