Later Living - Fill Up Faster
Your Path to Optimising Occupancy In Later Living
Do You Want to increase occupancy?
Are you a later living operator or investor struggling with slow sales and occupancy optimisation?
The cost of vacancies is substantial and can significantly impede the growth and success of your later living business.
Meet Ali and learn how our expertise can increase your sales velocity
With over a decade of expertise in the retirement living and care home sector, Commercial Acceleration offers tailored consultancy services designed to invigorate your community’s sales velocity and fill those vacant units.
Ready to Transform Your Performance?
95%
Occupancy achieved
300%
Enquiries increase per month
Unlocking Success Through Our Award Winning Occupancy Optimiser Programme:
A data and customer-centric approach to accelerate sales rates
01
Insight
End-to-End Audit of Your Customer Journey
Undertake a comprehensive analysis of your customer journey, encompassing pre-sales, sales, and post-visit processes, while assessing the effectiveness of your marketing and sales strategies.
Additionally, consider an internal review of personnel, procedures, and systems as needed.
02
Diagnosis
Identifying the Root Causes
From our comprehensive end-to-end journey analysis, we precisely identify the key factors contributing to unsatisfactory sales performance.
Our Diagnosis Report illuminates the root causes, strategically directing attention to the areas primed for swift action, resulting in more leads, increased sales, higher occupancy rates, and enhanced revenue in the short-term.
03
Commercial Recommendations
Provide 90-day Action Plan
Armed with insights, we craft tailored recommendations to accelerate your community’s sales performance.
Our Recommendations Report equips you with actionable strategies to fill those units faster.
04
Implement
Action the 90-day plan
Working with you to do this as an extension of your team or an interim or project basis.
Alternatively, I could hand this over to your team to execute should there be adequate resources and competency to deliver these solutions.
What to expect in your:
90-DAY ACTION PLAN
Your Bespoke Action Plan serves as your pathway to achieving sustainable transformational results:
- Boosted lead generation: Strategically optimise marketing channels to deliver high-quality leads that seamlessly transition into sales conversions.
- Enhanced customer journey: Streamline processes to expedite your sales lifecycle and elevate overall customer experience.
- Maximum sales conversion: Identify and implement targeted optimisations to effectively bridge gaps and optimise occupancy levels.
In addition, we can also offer:
- Branding
- Digital Marketing
- Marketing Communications
- Sales Training
- Mystery Shopping
- Partnerships
- Business Development
Our Approach:
At Commercial Acceleration, we excel at the convergence of data-driven analytics, customer journey understanding, and sales and marketing prowess. This unique fusion empowers us to deliver customised solutions that optimise occupancy rates.
We don’t just aim for higher occupancy rates; we strive to maximise financial performance, including Internal Rate of Return (IRR) and Net Operating Income (NOI).
Our typical projects achieve outstanding results – quadrupling enquiries and doubling occupancy.
Recently one Retirement Living village achieved a £4.2m increase in revenue from a 420% uplift in enquiries and a 51% uplift in occupancy in 6 months.
59%
Occupancy growth
300%
Enquiry increase in 60 days
9x
Increase in leads
Unlock the Benefits:
Enhanced Financial Performance
By optimising occupancy rates and sales velocity, this achieves higher IRR and NOI, presenting a more attractive investment proposition.
Unparalleled Expertise
With a unique blend of experience in both the hospitality and later living sectors, we offer invaluable insights into the customer journey, from enquiry to sale.
Tailored Solutions
We delve deep to identify the root of your occupancy challenges and swiftly implement solutions that drive tangible results.
Sales Rate Maximisation
Our specialised focus on maximising sales rates involves innovative lead generation activities and a customer-centric sales approach, ensuring optimal conversion rates.
Ready to fill your later living communities?
Contact us and discover how our expertise can propel your occupancy and financial performance to new heights.
“We worked with Ali due to her experience in later living, change management and strategic consultancy.
Ali provided great support across the sales and marketing teams and we are stronger from the role she played.
She integrated well and provided not just excellent advise and support, but also great humour and compassion.“
Henry Lumby
Group Sales & Marketing Director, Auriens
“I was always inspired by Ali‘s enthusiasm and passion to ensure that customers’ needs were put first along with delivering commercial results utilising her sales and marketing expertise.
Ali is very skilled at making an immediate impact whilst always working on the longer-term strategy.“
Gemma Duggan
Sales Director, Lifestory
Later Living brochure
This brochure describes our services and how we could help you grow your sales and boost your occupancy.
Occupancy Optimiser Brochure
This brochure describes our Occupancy Optimiser programme which help maximise sales and minimise empty units.
