Podcasts
Boost Your Occupancy Podcast
Episode 1 - Fill up faster
In this podcast we cover:
- Angela’s career with LifeCare Residences
- The huge opportunity for retirement living
- Insights about the campaign that won the Retirement Living Best Marketing Award
- The two target audiences for LifeCare Residences
- The importance of a customer centricity and how this is brought to life
- The main marketing priorities for 2024
- Recommendations for shifting the negative customer perceptions of the retirement living sector
- 3 Tips for boosting occupancy
- Why Marketing in the retirement living sector is a great career choice
- Successful ROI metrics on marketing
Quote of the podcast: “I think this is joyful, I don’t think there is anything better than living here”
Episode 2 - Optimising Conversions
In this session with Margot we cover:
- The current occupancy situation
- Importance of sales velocity on driving revenue and profitability
- The stigma in the UK
- The complexities of selling in the retirement living and care sector
- Re-thinking
- Average sales lifecycle durations
- Managing the leads efficiently to convert
- The key conversion metrics to focus on
- Assessing the customer journey to optimise it
- Aligning sales and marketing
Episode 3 - With Honor Barratt, Birchgrove's Chief Executive
In this podcast we are delighted to be joined by Honor Barratt, Birchgrove’s Chief Executive. We cover:
- Birchgrove
- Reasons why Honor and Ali are so passionate about the sector
- Impacting loneliness and bioge vs chronological age
- Achieving 100% occupancy and a waiting list
- The importance of off-plan sales on sales velocity
- The lifecycle of fill-up and the different sales skills required
- Recommendations for improving sales rates – including follow-up, home visits, try before you buy, call handling
- Customer perception and awareness and the time for the UK to reach a tipping point
- Importance of data and insights
- Key metrics and need for a common language and more benchmark data
- Rental growth
- Shortage of affordable retirement living
- Inspiration from hospitality and intergenerational
Episode 4 - With host of Care Home Management (CHM) host Alan Rustad
For a care home to remain viable it must maximise its occupancy rates. But keeping occupancy levels high is no easy task.
In our special podcast we look at:
- Customer-centered selling
- Customer psychology and selling change
- Most common challenges to keeping occupancy high
- Ensuring the critical foundations are brilliant
- Digital marketing to reach families (decision-makers) and residents
- Prioritising marketing and sales as the growth engine to getting customers
- Techniques and tips to boost quality lead generation and sales conversions
- Troubleshooting through my ‘Occupancy Optimiser’ programme and Sales and Marketing strategies
- How care homes can ensure they keep residency levels as high as possible?
- The importance of sales and marketing
- Turning enquiries into residents
Join Ali Powell, CEO and Founder of Commercial Acceleration as she talks to host of Care Home Management (CHM) host Alan Rustad
