Asking smart questions of employees or customers and analysing their responses is critical for executives who are responsible for making decisions and setting strategy.
What are some of your favourite questions? What are the right questions?
Some of mine:
What are the main challenges holding your business back?
What is a growth opportunity?
And what else?
Why, why, why, why, why?
What new products can we sell to existing customers? How do we maximise revenue per customer?
Which new customers should we be targeting?
As a business growth advisor, I ask the right strategic questions to identify gaps between good and great performance. I actively listen and triangulate this with other information to produce and deliver actions to improve profitability.