Are you easy to do business with? Are you SURE you’re easy to do business with? This hilarious sketch from Michael McIntyre observes some faux pas of booking online:

😖 The little challenges you have to go through – wavy letters, having to prove you’re not a robot

🤢 Lengthy registration forms

! Ridiculously long lists of countries starting with Angola

❓ Confusing messaging about Opt Ins and T&Cs

💻 Timing out

Tips for improving how easy you are to do business with:

👩🏼‍💻 Go through your end-to-end customer journey and identify the pain points and improve these

😀 Ensure you have excellent #customerservice – get the basics right, invest in training, hire for personality

😁 Resolve issues fast

📞 Make the phone number easy to find and ability to get through to a human

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