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Strategy to avoid being busy fools


Before the pistol fires, PAUSE. Have you got the right message? Compelling, differentiating message is CRITICAL. If you provide a product, does your packaging make your customer go wow?

‘Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.’ — Sun Tzu

Your efforts will be futile if you haven’t done the work up front on your strategy. Being clear what your customers want/need, why you are different, your positioning, which channels to use, etc. Pausing to strategically think through these foundations are critical and cost-effective.

I’ve had afternoon tea delivered with amazing packaging that made me go wow.
A bank that is going all out on being dog-friendly.
Personalised event video messages

What have you come across that was different? What are you doing?

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