Is it arrrrrrgggggghhh or yesssssssss! Have you recently experienced your own customer experience? Surprisingly, many employees have not tried their own service or product experience.
For example, have you tried to return goods?
Or slept in your hotel room?
Tried to make a booking over the phone?
Purchased something online?
Customer Experience is top priority for 2021. Drives retention and increases profitability. No question about it.
I urge you to experience the full end-to-experience to know where are the areas that need to be improved. Put yourself in the customer shoes – particularly now that things have been somewhat shaken up and changed due to COVID.

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