How many Advocates do you have? I don’t mean customers who have purchased one off, or even a few transactions. I mean real fans who keep coming back again and again and recommend you to others? A loyalty / rewards programme is an excellent way of retaining and growing customers and increasing #profitability
Do you have a loyalty / rewards programme? Are you really providing the benefits that your customers value? Is that around #personalisation; #experiences ; #recognition #points vs #rewards? Which programmes do you rate?
I’m delighted to see so many companies re-booting their programmes to keep existing customers and win new ones. For example this week:
* Preferred Hotels & Resorts enhances member benefits
* The Ascott Limited offers loyalty members extra rewards, bonus points and upgrades
Increase the number of advocates that you have
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