Discussing the key trends for building relationships and winning #repeatbusiness – the top 6 for 2022 to incorporate are:
1) Instant gratification – here & now
2) Strategic partnerships – experiences outside of property
3) Emotional connection – surprise & delight with the little things
4) Subscriptions – membership
5) Personalised end-to-end experiences & rewards – leveraging data insights
6) Make it easy – flexible, seamless & convenient
How many of these does your business tick off for recognising and rewarding your most valuable customers?
