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Be easy to do business with

Are you easy to do business with? Are you SURE you’re easy to do business with? This hilarious sketch from Michael McIntyre observes some faux pas of booking online:

😖 The little challenges you have to go through – wavy letters, having to prove you’re not a robot

🤢 Lengthy registration forms

! Ridiculously long lists of countries starting with Angola

❓ Confusing messaging about Opt Ins and T&Cs

💻 Timing out

Tips for improving how easy you are to do business with:

👩🏼‍💻 Go through your end-to-end customer journey and identify the pain points and improve these

😀 Ensure you have excellent #customerservice – get the basics right, invest in training, hire for personality

😁 Resolve issues fast

📞 Make the phone number easy to find and ability to get through to a human

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