Are you easy to do business with? Are you SURE you’re easy to do business with? This hilarious sketch from Michael McIntyre observes some faux pas of booking online:
😖 The little challenges you have to go through – wavy letters, having to prove you’re not a robot
🤢 Lengthy registration forms
! Ridiculously long lists of countries starting with Angola
❓ Confusing messaging about Opt Ins and T&Cs
💻 Timing out
Tips for improving how easy you are to do business with:
👩🏼💻 Go through your end-to-end customer journey and identify the pain points and improve these
😀 Ensure you have excellent #customerservice – get the basics right, invest in training, hire for personality
😁 Resolve issues fast
📞 Make the phone number easy to find and ability to get through to a human
