In this insightful webinar, our expert panel delve deep into the business of later life homes and how to market them.
How can people be encouraged to downsize into smaller homes or to choose Integrated Retirement Communities (IRCs) for their later life. The logic is clear, but there are negative associations for many consumers. How can marketing address these?
- Susan Gregory talks about the psychology and emotions of moving and downsizing.
- Ali Powell offers pragmatic strategies & communications tools for marketers
- Jen Bernard addresses the importance of design in IRCs to deliver the right product for the market.
