Before the pistol fires, PAUSE. Have you got the right message? Compelling, differentiating message is CRITICAL. If you provide a product, does your packaging make your customer go wow?
‘Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.’ — Sun Tzu
Your efforts will be futile if you haven’t done the work up front on your strategy. Being clear what your customers want/need, why you are different, your positioning, which channels to use, etc. Pausing to strategically think through these foundations are critical and cost-effective.
I’ve had afternoon tea delivered with amazing packaging that made me go wow.
A bank that is going all out on being dog-friendly.
Personalised event video messages
What have you come across that was different? What are you doing?
Strategy to avoid being busy fools
Share This Post
More To Explore
Later Living
What’s Stopping Retirement Living from Thriving in the UK?
How do you sell something that people don’t really want? Here lies the uncomfortable truth: many people aren’t actively choosing retirement living, they’re reluctantly accepting
Ali Powell
January 12, 2026
Care Homes
The Care Home Marketing Strategy That Will Matter Most in 2026
The way families look for care has changed more in the last few years than it did in the decade before. Decisions take longer. Research
Ali Powell
January 6, 2026