The summer staycation demand has fizzled out. How do you now fill up your properties?

A cost-effective quick win idea would be to launch a loyalty / #membership programme.

To have customers coming back and back again – who enjoy the recognition and rewards that come with it.

Let’s get the money flowing. Let’s optimise low demand periods

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But creating guest loyalty shouldn’t be the remit of just one person. Everyone should be involved. It’s not just about sending out emails with discounts, it’s about embedding ideas that make people remember your hotel and love it.

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