brand touch points

Reluctantly I closed the car door, took a deep breath, and anticipated the dreadful experience I was about to endure at the car dealership 🚙😳

Refreshingly, I had a great after-sales experience. ☺️Friendly and competent staff; using video to talk through the car diagnosis, and good communication. I also found it brilliant that 30% of the staff were women.👍

The reason for scoring this a 3 out of 5 was Pricing. Being a huge fan of #subscription models; I was excited that this was offered to me. However, pricing needs to be straightforward and easily explained which was not the case.

Is your business firing on all cylinders across the Pre / During / Post experience?

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