Waitrose & Partners is an example of service excellence – as Gosh Service Design says ‘ they have definitely nailed the service basics’, and because of that, customers are ‘prepared to spend more on my weekly shop’.
Do you have brilliant basics when it comes to service? To you have something memorable that sets you apart from competitors?
Today I was talking with someone about Virgin Atlantic and the ice lollies they used to give out when we watched the film the old fashioned way on one high screen for the whole cabin. Decades later we’re still talking about it.