Don’t fail to launch your product successfully

Do you want to know the favourite bit of this testimonial? It’s Fiona Halton the CEO of RightRooms calling out my authentic style which is a blend of cheerleading and friendly challenges. She says ‘it’s a fantastic combination’.

I’m passionate about Go-To-Market strategy & execution – it’s critical to get the right target audience; right pricing; right product mix; right positioning; right marketing; right sales process.

We know from Harvard Buisness that unfortunately 95% of new products/brands fail when this is not done correctly.

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But creating guest loyalty shouldn’t be the remit of just one person. Everyone should be involved. It’s not just about sending out emails with discounts, it’s about embedding ideas that make people remember your hotel and love it.

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