How deep is your relationship with your customers? Do you have understanding of their preferences? Do you personalise your communications? Do you know how your customers feel about your service?
Often in big companies data can be all over the place, and it is difficult to have a robust view of the customers. This lack of data and insight lowers revenue and retention.
Databases that capture a 360 view of your customers is powerful as you can personalise the experience and generate more revenues through knowing what solutions your customers need.
Some companies I see using data well to improve your customer experience is Spotify and Netflix – how about you?
Data powers better Customer Experience
Share This Post
Share on facebook
Share on linkedin
Share on twitter
Share on email
More To Explore
Growth Tips
Reward and Recognition Solutions
But creating guest loyalty shouldn’t be the remit of just one person. Everyone should be involved. It’s not just about sending out emails with discounts, it’s about embedding ideas that make people remember your hotel and love it.
Ali Powell
January 11, 2022
Growth Tips
Increase the number of advocates that you have
How many Advocates do you have? I don’t mean customers who have purchased one off, or even a few transactions. I mean real fans who
Ali Powell
December 1, 2021
Do you need to Increase Profitability and Unlock Value?
Let us help your businesses flourish through optimising sales, marketing and revenue opportunities
