customer experience

How deep is your relationship with your customers? Do you have understanding of their preferences? Do you personalise your communications? Do you know how your customers feel about your service?

Often in big companies data can be all over the place, and it is difficult to have a robust view of the customers. This lack of data and insight lowers revenue and retention.

Databases that capture a 360 view of your customers is powerful as you can personalise the experience and generate more revenues through knowing what solutions your customers need.

Some companies I see using data well to improve your customer experience is Spotify and Netflix – how about you?

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

More To Explore

customer loyalty boomerang
Growth Tips

Reward and Recognition Solutions

But creating guest loyalty shouldn’t be the remit of just one person. Everyone should be involved. It’s not just about sending out emails with discounts, it’s about embedding ideas that make people remember your hotel and love it.

Do you need to Increase Profitability and Unlock Value?

Let us help your businesses flourish through optimising sales, marketing and revenue opportunities