Have a premium offering

premium offering

Relaxing into my reclining chair, I indulged in some seriously good melted cheese with nachos. I was chuffed that I had gone for the Premium cinema experience.

Do you have a premium product or service? Is it clear how it differs from your core one?

Spacious seating, reclining chairs, amazing sound and visuals – yes It certainly was worth the premium. And the kids movie seemed much more copeable.

I was impressed they have a Bar serving great wine🍷 – how innovatively brilliant is that to maximise revenue per spend with all the dwell time.

Premium versions of your products and services are commercially savvy and brilliant for customer experience when done right. Do you have a premium offering? Which ones do you like?

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But creating guest loyalty shouldn’t be the remit of just one person. Everyone should be involved. It’s not just about sending out emails with discounts, it’s about embedding ideas that make people remember your hotel and love it.