Creative partnerships that bring mutual value are on the rise. Building relationships with brands who share values and can deliver better solutions for existing and new customers.
Some great examples I’d call out are purpose-led partnerships such as Unilever’s Partner with purpose programme; Sweaty Betty & Women in Sport.
Value-add customer partnerships such as British Airways & Tom Kerridge; Spotify & Armchair & Rocket podcasts
Reaching new audiences partnerships such as the LEGO Group & adidas.
Which partnership are you working on? What are some smart partnerships you have seen?
Share This Post
More To Explore
Retirement Living
Call Handling Excellence – Boosting Sales In Later Living
A recent webinar hosted by UK online later living directory Lottie, revealed thata staggering 70% of enquiry calls in the care and later living industry are left unanswered.
Ali Powell
April 11, 2024
Retirement Living
Explore the Future of Retirement Living! Discover the top 10 trends shaping UK retirement living in 2024.
Our exclusive insights spotlight key industry shifts, from customer centric strategies to evolving preferences. Get a glimpse into wellness initiatives, extended working lives, evolving and tech integrations defining tomorrow’s vibrant retirement communities
Mike
December 20, 2023
