win win

Creative partnerships that bring mutual value are on the rise. Building relationships with brands who share values and can deliver better solutions for existing and new customers.

Some great examples I’d call out are purpose-led partnerships such as Unilever’s Partner with purpose programme; Sweaty Betty & Women in Sport.

Value-add customer partnerships such as British Airways & Tom KerridgeSpotify & Armchair & Rocket podcasts

Reaching new audiences partnerships such as the LEGO Group & adidas.

Which partnership are you working on? What are some smart partnerships you have seen?

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