Free vs paid loyalty?


Everyone wants more regulars right? 💰☺ But what is the best way to get more repeat customers?

If you’re looking to increase📈 value, this is the sure way to go about it. Known facts that existing customers spend more and who doesn’t want consistent predictive cash flow?

The big debate is whether the solution lies in the FREE or PAID approach? We’ll look at the merits of both sides of the coin and focus on the hospitality & leisure industry.

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But creating guest loyalty shouldn’t be the remit of just one person. Everyone should be involved. It’s not just about sending out emails with discounts, it’s about embedding ideas that make people remember your hotel and love it.