Relationships you have with people (staff, customers, community) are everything in business.
People buy and stay with people they trust. As the saying goes ‘Know, Like, Trust’. I always go to the same place for breakfast when I need a treat – they say ‘the usual’ – and I trust the experience will be fabulous. They build trust.
Winning new and keeping customers💰 and staff 😀 is more and more dependent on the relationships you have with people – the trust factor. And the good news is that there is science behind it to grow your profitability and engagement
Trust = Credibility + Reliability + Intimacy / Self-Orientation
Tips to improve your trust factor:
✅ Credibility is your skills mastery improved with learning
✅ Reliability is making sure you are dependable
✅ Intimacy – develop your rapport and connection
❌ Self-Orientation – focus and care about the other person, not yourself
✅ Be genuinely interested in others
