+44 0203 538 8018

Master the follow-up


Higher, Higher, Higher – What’s the average number of follow-up attempts it takes to reach a prospect? 1, 5 – it’s 8! However the average sales person only makes 2 attempts.

Master the follow-up

Depends by industry/product/person – what’s your average?

Follow-up is one of the best ways to accelerate revenues and profit📈 Yet it is surprising how many businesses do not have a systematic process to aid the purchase and ultimately enhance the relationship.

Without follow-up, you will experience create longer sales cycles and substantial prospect drop-off.

Only a small percentage of people (3%) are ready to buy when they first engage with a business. The large majority of prospects require nurturing.

Top tips for follow-up:
✅ Have a systematic follow-up process – consistent, lengthy enough and creative (use different touchpoints)
✅ Build rapport and nurture customers
✅ Have a CRM system to keep organised

Share This Post

More To Explore

Seniors playing chess
Retirement Living

Driving Occupancy in Later Living Through the Power of Mystery Shopping

Discover how mystery shopping can transform first impressions into lasting occupancy in later living communities. Learn how our meticulous approach to pre-visit evaluations, immersive on-site experiences, and detailed post-visit follow-ups can enhance your customer service and boost occupancy rates. Explore the impact of our Occupancy Optimiser programme and join us in refining sales and marketing strategies to ensure every interaction counts towards creating a home for potential residents.

Thank You For Getting In Touch

Let’s speak about your business challenges and solutions to help.

Call +44 0203 538 8018 or fill in the form below

I’ll be in touch within 24 hours to arrange a call.

I look forward to speaking with you soon.