+44 0203 538 8018

What’s your ice cream moment?

ice cream

Whether it’s the meatballs 🧆 or the ice cream🍦, IKEA puts lot of thought into their customer experience. An immersive customer journey packed with sensory extravaganza.

IKEA understands the psychology of customers – and the ‘peak-end’ rule that people judge experiences largely based on how they were at their peak and at their end.

So IKEA turn around the more painful moments😠 (searching for stock, picking up stock, and check-out) with tasty virtually free ice-cream😁 . And big ROI from returning, happy customers. 💰

Is your customer journey optimised? Do you know what are the key moments to get right? Does it end on a high or not?

Share This Post

More To Explore

Seniors playing chess
Retirement Living

Driving Occupancy in Later Living Through the Power of Mystery Shopping

Discover how mystery shopping can transform first impressions into lasting occupancy in later living communities. Learn how our meticulous approach to pre-visit evaluations, immersive on-site experiences, and detailed post-visit follow-ups can enhance your customer service and boost occupancy rates. Explore the impact of our Occupancy Optimiser programme and join us in refining sales and marketing strategies to ensure every interaction counts towards creating a home for potential residents.

Thank You For Getting In Touch

Let’s speak about your business challenges and solutions to help.

Call +44 0203 538 8018 or fill in the form below

I’ll be in touch within 24 hours to arrange a call.

I look forward to speaking with you soon.