Over-complicating, over-talking – there is a great skill in being able to make the complicated simple. As Albert Einstein said, ‘if you can’t explain it simply, you don’t understand it well enough.’

We’ve all heard the advice K.I.S.S. – keep it simple 👄 . Offering too much choice can be overwhelming. This morning I am trying to buy my husband a wallet for valentines day and am sifting through 40,000 on one website.

Simple pays: 64% of consumers are willing to spend more for simpler experiences 💰

Examples of great simplicity:

✅ Amazon’s 1 Click ordering

✅ Sainsbury’s presenting you with your previous order when you log-in

✅ Netflix providing you relevant recommendations

✅ Apple’s product offering and design

What other things have you done or seen that are great examples?

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