maximum revenue

Are you getting the maximum revenue from the entire #customer journey? There are so many ancillary streams that play into TOTAL revenue per customer 💰

In #hotels for example, there are so many revenue streams other than rooms that Hotel 2 offers making it a clear winner. Experiences; Lobby; Retail; Spa; F&B; Partnerships – all brilliant ways to capitalise on profit of the asset. They go hand in hand offering solutions that customers feel enhances their experience.

Focusing on the right metrics is critical – for hotels TRevPAR / GOPAR. Are you maximising revenue per customer and the customer experience? Where else could space be better used? What other options could you offer?

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But creating guest loyalty shouldn’t be the remit of just one person. Everyone should be involved. It’s not just about sending out emails with discounts, it’s about embedding ideas that make people remember your hotel and love it.

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