scaling up

The results are in…….. thank you for your votes. The biggest barrier to companies scaling-up, with nearly half the votes 🏆 – Unclear #purpose and #values.

🥈 Second place was: Not tracking the right numbers 26%

🥉 Followed closely by Limited customer understanding 20%

Unclear brand promise 6%.

What are your thoughts on this? Think it’s more than just having these as a tick box exercise that your company has a purpose and values, but truly acting and operationalising these. Interesting in a recent CEO survey it also came in top of what they felt will drive growth for 2021 and beyond – so our results match 😊

I actually expected third place to come in first place.

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