The power of retention

BEAMING WITH JOY as #hospitality re-opens today✨😊 . There are some low hanging fruit to increase revenue – how many of these 3 money makers do you have in place in your business?:
🔷 Retail – with high dwell time, what else can you be selling to make money – bed linen; wine glasses; outdoor furniture; etc
🔶Retention – do you have an effective way to retain customers prior to arrival; recognise them on site and reward for loyalty?
🔷Partnerships – a win-win to bringing in new business from a large group of customers attracted to your brand wider proposition

I recently took part in a Institute of Hospitality webinar with Brenda Collin FIH; Ken Young CRME; Jutta Moore; and Inna Nekrassova – a snippit of these tips are provided in this video. For the full video please go onto my You Tube site

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But creating guest loyalty shouldn’t be the remit of just one person. Everyone should be involved. It’s not just about sending out emails with discounts, it’s about embedding ideas that make people remember your hotel and love it.

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