What untapped gold do you have in your business?
Re-engaging and keeping existing customer happy and coming back is critical for #profitability.
Yet many just focus on new shiny customers 😕
With this critical #data/information, you can personalise communications and send specific offers, #rewardsandrecognition
Increasing customer retention rates by 5% increases profits by 25% to 95%, according to research done by Frederick Reichheld of Bain & Company
Tips:
– Send personalised emails to nurture the relationship
– Organise your CRM by most profitable customers
– Obtain further preference information
– Start a membership
Untapped gold in your business
Share This Post
More To Explore

Later Living
What’s Stopping Retirement Living from Thriving in the UK?
How do you sell something that people don’t really want? Here lies the uncomfortable truth: many people aren’t actively choosing retirement living, they’re reluctantly accepting
Ali Powell
January 12, 2026

Care Homes
The Care Home Marketing Strategy That Will Matter Most in 2026
The way families look for care has changed more in the last few years than it did in the decade before. Decisions take longer. Research
Ali Powell
January 6, 2026