What untapped gold do you have in your business?
Re-engaging and keeping existing customer happy and coming back is critical for #profitability.
Yet many just focus on new shiny customers 😕
With this critical #data/information, you can personalise communications and send specific offers, #rewardsandrecognition
Increasing customer retention rates by 5% increases profits by 25% to 95%, according to research done by Frederick Reichheld of Bain & Company
Tips:
– Send personalised emails to nurture the relationship
– Organise your CRM by most profitable customers
– Obtain further preference information
– Start a membership
Untapped gold in your business
Share This Post
More To Explore

Care Homes
Rethinking Sales & Marketing in Care: Busting the Top 5 Myths Holding Us Back
When I speak with operators and managers, I often hear the same hesitations: “We’re not salespeople.” “We don’t need marketing right now, we’re full.” “Facebook
Ali Powell
September 18, 2025

Care Homes
Why Customer Experience (Not Just Service) Is the Real Game-Changer in Care and Later Living
Choosing a care home or later living community isn’t just a financial decision – it’s emotional, and always deeply personal. Whether it’s a family seeking
Ali Powell
May 19, 2025