Untapped gold in your business

customer retention

What untapped gold do you have in your business?

Re-engaging and keeping existing customer happy and coming back is critical for #profitability.

Yet many just focus on new shiny customers 😕

With this critical #data/information, you can personalise communications and send specific offers, #rewardsandrecognition

Increasing customer retention rates by 5% increases profits by 25% to 95%, according to research done by Frederick Reichheld of Bain & Company

– Send personalised emails to nurture the relationship
– Organise your CRM by most profitable customers
– Obtain further preference information
– Start a membership

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But creating guest loyalty shouldn’t be the remit of just one person. Everyone should be involved. It’s not just about sending out emails with discounts, it’s about embedding ideas that make people remember your hotel and love it.