Make consistent 1% improvements

Are you clear on where you need to focus on to improve conversions? What simple changes can be made to have a big impact on customer retention and revenue?

Recently I have been visiting lots of health clubs as mine is closing. Being a customer experience geek, I am always scoring each stage out of 5 and spotting improvement opportunities.

For example, not picking up the phone to make a booking. Not following-up…..

Where are your weak areas in your business and are you closing these gaps?