How deep is your relationship with your customers? Do you have understanding of their preferences? Do you personalise your communications? Do you know how your customers feel about your service?
Often in big companies data can be all over the place, and it is difficult to have a robust view of the customers. This lack of data and insight lowers revenue and retention.
Databases that capture a 360 view of your customers is powerful as you can personalise the experience and generate more revenues through knowing what solutions your customers need.
Some companies I see using data well to improve your customer experience is Spotify and Netflix – how about you?
Data powers better Customer Experience
Share This Post
More To Explore
Retirement Living
Driving Occupancy in Later Living Through the Power of Mystery Shopping
Discover how mystery shopping can transform first impressions into lasting occupancy in later living communities. Learn how our meticulous approach to pre-visit evaluations, immersive on-site experiences, and detailed post-visit follow-ups can enhance your customer service and boost occupancy rates. Explore the impact of our Occupancy Optimiser programme and join us in refining sales and marketing strategies to ensure every interaction counts towards creating a home for potential residents.
Ali Powell
April 24, 2024
Retirement Living
Marketing to seniors: Building trust, credibility and connection
How building trust and credibility is vital in an often overwhelming digital landscape. What are the strategies to pay attention to?
Ali Powell
April 22, 2024
