Creative partnerships that bring mutual value are on the rise. Building relationships with brands who share values and can deliver better solutions for existing and new customers.
Some great examples I’d call out are purpose-led partnerships such as Unilever’s Partner with purpose programme; Sweaty Betty & Women in Sport.
Value-add customer partnerships such as British Airways & Tom Kerridge; Spotify & Armchair & Rocket podcasts
Reaching new audiences partnerships such as the LEGO Group & adidas.
Which partnership are you working on? What are some smart partnerships you have seen?
Partnerships are Win-Win
Share This Post
More To Explore
Care Homes
The Care Home Marketing Strategy That Will Matter Most in 2026
The way families look for care has changed more in the last few years than it did in the decade before. Decisions take longer. Research
Ali Powell
January 6, 2026
Care Homes
What an Exceptional Care Home Tour Really Looks and Feels Like
When a family steps inside a care home for the first time, they’re not simply taking in décor or facilities. They’re holding their breath a
Ali Powell
January 6, 2026