Data powers better Customer Experience

How deep is your relationship with your customers? Do you have understanding of their preferences? Do you personalise your communications? Do you know how your customers feel about your service?

Often in big companies data can be all over the place, and it is difficult to have a robust view of the customers. This lack of data and insight lowers revenue and retention.

Databases that capture a 360 view of your customers is powerful as you can personalise the experience and generate more revenues through knowing what solutions your customers need.

Some companies I see using data well to improve your customer experience is Spotify and Netflix – how about you?